Marketing and Communications Freelancer

Location: Flexible
Two days per week for an eight to ten-week period
Flexible working hours can be considered

Mayday Trust is an organisation with a network of passionate social activists working to bring about systemic change, whilst offering people going through tough times such as homelessness, leaving care, coming out of prison or experiencing emotional trauma, support through its Person-led, Transitional and Strength-based (PTS) Response.

We also lead the New System Alliance, which is a UK wide partnership working alongside others to deliver the PTS as a mechanism for person-led and strength-based systems change.

The Role

Mayday is looking for a creative and dynamic marketing and communications professional who is able to operate at a managerial level on a freelance basis for two days a week for approximately eight to ten weeks.

We are looking for someone who can support us with:

  • Carrying out the operational and technical elements of our communication function such as website development and social media posting
  • Contributing toward the development of the communications strategy including social media/ digital and content strategies
  • PR and event management
  • Development and implementation of a new CRM database
  • Management and development of our operational online platforms
  • The provision of marketing and comms analytics for the wider organisation
  • Generating new and impactful resources and content to support our operations and influence

Are you up for the challenge?

This is an opportunity for someone who understands that in the world today, the problem is not people with ‘complex needs’ but a broken system.

Mayday is looking for someone who believes in people; someone who is comfortable to challenge the norm to ensure that people we work alongside are not further trapped and institutionalised in the failing systems surrounding tough times and can build on their strengths to live the lives they choose. A vital part of this involves having a unique perspective on how we communicate as an organisation about Mayday’s work, the people we work alongside and the images and messages we portray in all of our marketing and communications.

This role is not for the faint-hearted, it is for someone with a passion for social justice, and the energy and determination to make systems work for people going through tough times.

We would be looking to pay in the region of £300 (including VAT) per day.

How to Apply

Please submit your CV and a one-page expression of interest to

We will be accepting EOIs on an ongoing basis and hope to appoint someone early in the New Year. The ability to start as soon as possible is preferable.

Applications close on the 4th of January 2022. Online interviews will be held on Friday the 7th of January 2022.

Please note this post is subject to an Enhanced Level Disclosure & Barring Service check

Brokering Opportunities

Samantha Abram, PTS Coach at The Brick, explores Brokering opportunities and what it looks like when the term is brought to life through the Person-led, Transitional and Strength-based (PTS) Response.

I was asked what ‘brokering opportunities’ means. This sparked an interesting conversation among PTS Coaches old and new, and prompted me to re-evaluate what brokering has meant to me, as a PTS Coach, the individuals I work with and the realities of brokering as part of the Person-led Transitional Strength-based (PTS) Response.

As always, when it comes to Coaching, there are no ‘fixed’ procedure or process (we have principles and guidance), as each PTS Coach will find their own way of working, influenced by every individual they work with. From my perspective and experience, I would summarise brokering opportunities as:

A person being offered an opportunity to choose to do or act differently because they are presented with ‘choice’ that allows them to remove themselves from the confines of their current situation or self-perceived ‘limits’. The choice presents them with an opportunity to access a meaningful experience. The opportunity is entirely associated with the person’s interests, goals and ambitions and the PTS Coach has no part in deciding what, when or why that is their chosen ‘meaningful’ experience.

There is nothing ‘typical’ about the opportunities that I have brokered as a PTS Coach or the choices people make; it is truly about their dreams and aspirations. The one common factor to highlight is that every time a person chooses to participate in what they connect with, an internal process happens, a spark is ignited that reconnects the person to a part of themselves or connects them with what speaks to them on a fundamental level.

The PTS Response works for people because change becomes sustainable and real when the person chooses the changes they want to make. Brokered opportunities result in people fulfilling their passions because they connect deeply with an experience that reminded them that they are more than their circumstances or how they may feel perceived by broken systems.

1 of 9 Listening to the grassroots

“The further decision making is from people, the less likely it is that organisations can identify the right problem and find the right solutions.”

The grassroots-led nature of the PTS aims to level the power balance within organisations and presents an opportunity to listen to the experiences and nuances of person-led practice. This is done through the Wisdoms methodology which is a ‘psychology informed’ way of listening to people’s experiences without othering or steering the agenda. This deep listening and reflection ensures that the systemic barriers identified inform organisational thinking and the right problem definition.

Carrying out specific local Wisdoms enquiries with people before starting the PTS Response would bring the voices of people into the heart of the organisational understanding and instil the grassroots learning culture.

Experience has shown that we need to be strategically led by the collective voice of people and not by the latest sector backed innovation. Only through listening at a grassroots level and reflecting on the current system can we find solutions for those trapped/damaged within the social care, homelessness, mental health and criminal justice systems. We can only radically change the system when we see and feel what the problems are.

Coaches, where they are encouraged to be politicised, have the freedom to be social activists so that people we work with are less likely to blame themselves and internalise symptoms as pathology when they understand the wider context of their situations and therefore can heal from their trauma.

A Bold Move from Westminster

Former Lead Commissioner for Supported Housing and Rough Sleeper Services, Robert White, has made a bold move from Westminster City Council to join Mayday Trust, an organisation which has found that people are being institutionalised and trapped in social care systems. Robert joins Mayday as Director of Change to drive a paradigm shift throughout London and the South East, focusing on changing the systems people encounter when seeking help through tough times, such as homelessness. This new work is being funded by Oak Foundation and the Lankelly Chase Foundation, both renowned for investing in forward-thinking and radical new ideas.

Robert has spent the last six years at Westminster City Council, championing its brave and open-minded response to tackling homelessness. This includes commissioning London’s first Personal Transitions Service (PTS) team, which offers people experiencing homelessness the opportunity to work alongside a PTS Coach to recognise and build on strengths, similar to how top athletes are trained, while creating friends and connections in the local community away from homeless services.

As part of his work, Robert will continue to work with willing Local Authority Commissioner’s in London and the South East to launch the UK’s first Transitions Pilot, developing a new commissioning response for homelessness services. This new way of working will aim to eradicate the many systemic barriers people face when trying to move on from a tough time.

Robert White, Director of Change at Mayday Trust said: “Change is always daunting but seeing such progressive and confident investment from the likes of Oak Foundation and Lankelly Chase is a reassuring reminder that we are moving in the right direction. Now is the time for change, this funding further cements a joint commitment to reconstructing a system that works for the individual and I’m excited to be a part of that alongside Local Authority colleagues.”

Joe Doran, Lankelly Chase said: “This is an exciting step towards reimagining how social commissioning architecture could work for everyone. Mayday’s approach and values have disrupted how service providers work with people and we are curious to see whether using a similar methodology and the same values could have an equal effect on how those services are designed in the first place.”

Read Robert’s latest blog on his move from Westminster, or for more on Mayday’s work in London and the South East, please get in touch

Mayday is Changing!

In 2011 Mayday did something that we hadn’t done before – we deeply listened to the people working and living with us. We didn’t ask the usual questions about people’s needs or what services they thought they needed, instead, we started each conversation with a single question, what do you think of the services you receive? And then we listened. The fascinating results have been widely circulated in the form of a publication called ‘Wisdom from the Street’.

Mayday has spent the last nine years changing every aspect of what we do as a result of what we heard, learned and experienced. We have evolved a wholly new approach to tackling homelessness called the Personal Transitions Service (PTS), and we have transformed from a medium-size supported housing charity to a national influencer for strategic change.

As part of our ongoing adaptation to respond to what we learn and experience from working in a person-led way, we will be transferring our current work at Bruce House and associated properties in Westminster to Changing Lives, one of our first PTS Innovation Partners in 2017, who have adopted the PTS approach across their work and have been modelling person-led change in the North East of England. We will be continuing to work closely with Changing Lives, making the transition as seamless as possible for people currently working and living with us.

Mayday will be continuing to work in the area, as alongside Westminster City Council, has received investment to evolve a new commissioning approach. This will be built around the person and their transition through a tough time, as opposed to a system divided into silos focusing on problems. This is a very exciting next phase for the work and we will be further developing our work in London and the South East.  This change will take place on the 1st October 2020.

The reason for the change is that Mayday’s focus will now be on System Change. With a huge level of support and backed by a number of investors, we will be soon launching our new work and partnerships from across England, Scotland, Wales and Ireland with individuals and organisations who share our passion in creating a new person-led system for those going through tough times, such as homelessness. So watch this space!

For information on the PTS services now offered by Changing Lives in Westminster please contact

Please contact for housing referrals which are accepted via The Clearing House.

New Chair and Vice Chair for Mayday’s Board of Trustees

Mayday Trust is delighted to announce the appointment of Julie McEver as the new Chair of its Board of Trustees and Vincent Bowen as Vice Chair.

Julie McEver is Deputy Corporate Director (Programmes and Projects) at Local Partnerships with responsibility for a wide-ranging set of programmes and projects. Local Partnerships is a joint venture between the Local Government Association, HM Treasury and the Welsh Government. They occupy a unique position in the public sector, facilitating change by working impartially and collaboratively across all parts of central, local and regional government, and the devolved administrations. Julie has been with Local Partnerships since its inception and has been a Mayday Trustee for the past four years, and was voted into her new position by fellow trustees.

Mayday’s outgoing Chair, Andrew Meehan, has been instrumental in getting Mayday to where it is today. Andrew joined the Board in 2015, and, together with his fellow Trustees, led Mayday through the successful development of Personal Transitions Service and has bravely supported the mission when many would have faltered.

Vincent Bowen, a director of CMC Consulting Ltd, will take over from Stephen Brown as Vice-Chair. Stephen has kindly agreed to remain on the Board and work alongside his fellow Trustees as Mayday enters a new chapter.

Pat McArdle, Mayday CEO said: “I am delighted that Julie and Vincent will lead the next stage in Maydays development and sincerely thank Andy and Stephen for making a real difference over the last number of years.”

Mayday would like to thank all of its trustees, both present and past, for their continued support, expertise and guidance.

A Message from Pat McArdle, CEO Mayday Trust

This week the murder of George Floyd has reminded us of the institutional racism that exists not only in the US but in this Country. The oppression that is experienced by black people all over the world. Many are speaking out but the question raised within Mayday is what follows the pain and outrage

Can we create something now that survives beyond the hashtag?

I have felt distraught, ashamed that I haven’t done enough but I am determined to do more.

I am inspired by the advice of Dr. Muna Abdi:

  • Own your privilege
  • Talk about the uncomfortable
  • Be strategic in your activism
  • Figure out where and how you can do the most good
  • Start where you are
  • Ask yourself what do I want the future to look like
  • Do your research
  • Resist the white savior complex
  • Start with your own circle
  • Be brave

Reference can be found here

Mayday Trust believes that #BlackLivesMatter